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The property is a 50-storey tower designed by Foster + Partners with luxury 1, 2, and 3-bedroom apartments and penthouses. The tower is situated in the Principal Place development, a mixed-use destination with a 600,000 sq. ft. Amazon headquarters, 28,000 sq. ft. of retail space, and a half-acre piazza with cultural events. The building offers spectacular views from east to west and features a lap pool, spa, state-of-the-art gym, cinema, 24-hour concierge, and residents' lounge. Residents also have access to subterranean bicycle storage and parking spaces. The tower is located in a prestigious area overlooking the heart of the City of London and Shoreditch, with five major transport hubs within walking distance.